This is Part 2 of a three-part series. Our series covers our 12 favorite Social Media Thinkers and Content Creators. Part 1 covered Brian Solis, Marshall Sponder, Jeremiah Owyang and Erik Qualman.
Our top 12 blogger list is more art than science. We're not gauging our favorites by influence, readership, authority, etc. The people who made our list made it because they consistently and openly share some of the best critical thinking and research that the Social Media Space has to offer. We've also chosen these 12 because in some way, unbeknownst to them, their work has informed the development of our company, our intelligence and analysis methodology and our approach to the Social Media space.
Today's installment covers these fine fellows:
This brand-builder doesn't limit his scope merely to Social Media, rather he includes it copiously as he sets out to cover all things relevant to building strong, lasting and engaging brands. Olivier isn't writing for the ivory tower or theoretically-laden academia. His common-sense style focuses on actionable and applicable insights for the everyday brand team. His message is delivered simply, directly and with a splash of humor.
If success is an accurate gauge of intelligence, than check out the big brain on Scott Monty, the head of Social Media for the Ford Motor Company and the man behind the world's largest tweet-up. Scott doesn't use his blog to trumpet Ford's products, rather he uses it to explore his perspectives on Social Media strategies, tactics and tools. The fact that he can relate first-hand experiences from the Social Media trenches of one of the world's largest brands adds both texture and relevance to his words.
With the mind of Social Media Strategist and the soul of an adventurer, Jacob Morgan energetically tackles the toughest, hairiest and most complex issues facing the industry. Elusive ROI, Enterprise 2.O Adoption, Social CRM are all regular guests in his blog postings. And while he doesn't always provide the answer, he does provide a roadmap for productive thinking and a call for the type of earnest collaboration that will get us all one step closer to the solution. Check out his book Twittfaced.
What more can I say about the man that Chris Brogan once called, "A god amongst men". Actually quite a bit. When you first begin to dip your toe into the vast sea of Social Media, it's easy to fall overboard into the confusing waters of jargon-filled, prognostication. If a life-preserver splashes down in front of you, promising to haul you from those befuddling waters, it will more than likely have Jason Falls' name stenciled on it. Jason delivers the straight skinny and he does it with a wry and sometimes sardonic sensibility that makes his blogs humorously delicious and educationally nutritious.
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