This is Part 3, the final installment of our series, covering our 12 favorite Social Media Thinkers and Content Creators. Part 2 covered Olivier Blanchard, Scott Monty, Jacob Morgan and Jason Falls.
Our top 12 blogger list is more art than science. We're not gauging our favorites by influence, readership, authority, etc. The people who made our list made it because they consistently and openly share some of the best critical thinking and research that the Social Media Space has to offer. We've also chosen these 12 because in some way, unbeknownst to them, their work has informed the development of our company, our intelligence and analysis methodology and our approach to the Social Media space.
Our final installment covers these last, but far from least, folks:
In his blog, called simply, The Online Marketing Blog, Odden displays a great proficiency at blending technical know-how with sound strategic thinking and guidance. Many of his posts feature interviews with industry luminaries while others focus on decoding complex marketing tactics and providing a survey of related best practices. Odden's posts are full of the type of valuable information that can develop one from novice social media marketer to informed intermediate. Odden is only one of a handful of bloggers posting here. We encourage you to check them all out.
This is the man who quite literally wrote the book on the best Social Media Marketing engagement. Groundswell, the book, is certainly worthy of a close read...and re-read. Like the book, his blog is full of social media insight. His step-by-step guidance is both practical and easy to follow. Putting these steps into practice can often yield immediate results for readers. His personal anecdotes, illustrating his points in humorous ways, and his conversational style make his blogs a quick and fun read.
Gillin brings a journalistic mentality to his blog, often reporting on cutting edge technologies, methodologies and the tools that harness both. His reporter's eye often uncovers things that many of the top bloggers have missed, and even when traveling well-trodden trails, his perspective often sheds unexpectedly fresh light.
Frankly, I'm not sure where to begin. This man's expertise seemingly knows no bounds within the marketing sphere. If there's been a new shift, change or movement involving the way companies market to people, this man has written a book about it. And he doesn't sacrifice quality for quantity. Each book seems better than the last. His blog postings, like the subjects of his books, do not limit themselves to a single formula, subject or standard length, rather they seem almost a stream of smart marketing consciousness.
We hope our list of 12 Must-Read Social Media Bloggers has provided you with a small, manageable roster of daily reading fodder. Who do you make it a point to read daily? Is there someone out there who absolutely must be included? Let us know in the comments section. In fact, with enough response, we'll assemble a new list from those suggested in our comments. Thanks for reading the series.
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